Suspicion, Strategy,

and a Castle Full of Secrets

Creative Director / Writer

Created in partnership between ORDER+CHAOS, TikTok, Studio Lambert, and the BBC, Night of Treachery invited twelve top creators to step inside a live Traitors experience the day before the BBC Celebrity Traitors Final. I led the game creative direction — from narrative structure and script to mechanics, tone, and world design.

Set between the St Pancras Renaissance Hotel and Thornbury Castle, the day unfolded as a high-stakes immersive game built for both live play and short-form content. Players were guided by The Keepers of Secrets and the Master of the Castle through a sequence of escalating missions, betrayals, and banishments, all orchestrated through live gameplay and TikTok DMs.

The format mixed scripted tension with social mechanics: hidden Traitors, real-time decisions, and physical missions that tested trust, deduction, and nerve. From a Superfan cull to axe-throwing riddles, shield hunts, and the final flare reveal, each moment was designed to feel cinematic and shareable while staying true to the tone of the BBC show.

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What I Delivered

  • Full creative direction and script for all scenes, dialogue, and mechanics

  • World-building, character tone, and narrative structure

  • Integration of social-first gameplay through TikTok DMs

  • On-site direction of performers and player experience

  • A seamless bridge between broadcast IP and live, shareable content

The result was an intense, high-stakes experience that merged the elegance of The Traitors with the immediacy of live social play, built for both in-person drama and on-platform storytelling.

Why It Worked

  • Blended television storytelling with immersive game design

  • Created genuine suspense through live DMs and hidden roles

  • Delivered shareable, high-quality content for TikTok creators

  • Captured the energy and tension of the Traitors finale in real life

  • Offered a model for how screen IP can expand into live experience worlds

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