Hi, I'm Rob. Great to see you here.

I’m a Gameshow Architect, theatre director, and the person clients call when they need an audience to do more than just watch.

For twenty years, I’ve been making story-led work where people don’t just sit passively in the dark. They take part, they make decisions, and they feel the real consequences of those choices. I'm also a Churchill Fellow, travelling internationally to research how live entertainment turns audiences into participants.

That conviction now has some serious numbers and names behind it. I’ve led creative work for BBC Studios, TikTok, JP Morgan Chase, MSC Cruises, Explora Journeys, and Celebrity Cruises, alongside major UK theatres and festivals.

On most projects, I act as the story architect. I hold the structure, tone, and meaning of an idea from the very first spark to opening night. My job is to translate between artists, producers, technologists, and corporate clients so that what was brilliant in the creative room actually survives contact with the real world.

Theatre is where all of this comes from, and I’ve never left it. Directing and dramaturgy shape every single format I build. It teaches me structure, rhythm, restraint, and the discipline of giving an audience room to act rather than just giving them instructions to follow.

My commercial slate and my theatre work run right alongside each other, and they constantly feed one another. The gameshows have theatre's stakes. The theatre has game mechanics.

What I’m Building Right Now

  • Hampton Court Palace Christmas Experience

  • 3 large-scale live gameshows for a brand-new cruise ship (TBA)

  • 1 London-based live gameshow experience (TBA)

  • C+NTO by Joelle Taylor and Charlie Josephine

  • The Last Recording by Frazer Flintham

  • Two Truths created by Rob Watt and Bethany Wells

Let's Collaborate

If you’re building a new experience, developing an interactive format, or dealing with an audience that is currently watching when they should be playing, I’d love to hear about it.

We don't need hours to figure it out. Fifteen minutes is usually more than enough time to see how I can be useful to your project.

Click here to book a quick, 15-minute call