Commissioned by Bearded Kitten for JP Morgan Chase

As lead writer for this campaign, I crafted the voice of the Chase Octagon, a friendly, clear, and welcoming tone that gave JP Morgan Chase a relatable presence in the UK.

Already a financial powerhouse in the US, Chase wanted their UK launch to feel bold, human, and genuinely rewarding. Bearded Kitten designed an immersive “reward banking” experience that delivered on that promise, and I shaped the words that made it speak.

The Experience

Over six weeks, the campaign hit 5 UK cities with two massive touring installations. Inside the Octagon, visitors received a personalised, mood-boosting experience and a real reward.

Everyone walked away with a gift card to spend on the British high street, funnelling £75,000 directly back into local economies while connecting Chase with new audiences in a meaningful way.

What I Delivered

• Defined and wrote the voice of the Chase Octagon

• Shaped a tone that was warm, useful, and non-corporate

• Delivered VO scripts, on-site copy, and interaction moments

• Collaborated with Bearded Kitten across concept, delivery, and installation

• Balanced brand clarity with audience-first storytelling

Why It Worked

• The copy felt human in a high-stakes, corporate space

• The tone was playful without losing trust

• The experience gave something real, backed by a story that made sense

• Over 10,000 people took part, with £75,000 reinvested into local communities