Win it in a minute.
Format
Live Gameshow
Role
Game Designer & Writer
Client
Celebrity Cruises | The Department
Ship
Celebrity XCel
Annual Reach
500k+
Fast-Paced Family Gameshow for High-Volume Audiences
Win It In a Minute is a fast-paced, family-friendly gameshow where guests compete in a series of one-minute physical and mental challenges. Built around speed, clarity, and visible jeopardy, the format delivers constant momentum while remaining instantly accessible to international audiences. Originally commissioned for MSC World Europa and expanded fleet-wide, it is designed for high turnover, broad age appeal, and consistent delivery across multiple sailings; daily repetition without diminishing returns.
REACH.
Originally commissioned for MSC World Europa, now expanded fleet-wide
Designed for mass participation and daily repetition across multiple itineraries
Over 1 million guests have played to date
Why It Works.
Bite-sized challenges keep energy high and attention focused throughout
Games rely on physical and visual logic, minimising language dependency across international audiences
Audience participation is built into every round, not just the finale
Clear time pressure creates genuine tension without complex rules
Simple format supports repeat viewing with varied outcomes every show