Suspicion, Strategy,
and a Castle Full of Secrets
Creative Director / Writer
Created in partnership between ORDER+CHAOS, TikTok, Studio Lambert, and the BBC, Night of Treachery invited twelve top creators to step inside a live Traitors experience the day before the BBC Celebrity Traitors Final. I led the game creative direction; from narrative structure and script to mechanics, tone, and world design.
Set between the St Pancras Renaissance Hotel and Thornbury Castle, the day unfolded as a high-stakes immersive game built for both live play and short-form content. Players were guided by The Keepers of Secrets and the Master of the Castle through a sequence of escalating missions, betrayals, and banishments, all orchestrated through live gameplay and TikTok DMs.
The format mixed scripted tension with social mechanics: hidden Traitors, real-time decisions, and physical missions that tested trust, deduction, and nerve. From a Superfan cull to axe-throwing riddles, shield hunts, and the final flare reveal, each moment was designed to feel cinematic and shareable while staying true to the tone of the BBC show.
What I Delivered
Full creative direction and script for all scenes, dialogue, and mechanics
World-building, character tone, and narrative structure
Integration of social-first gameplay through TikTok DMs
On-site direction of performers and player experience
A seamless bridge between broadcast IP and live, shareable content
The result was an intense, high-stakes experience that merged the elegance of The Traitors with the immediacy of live social play, built for both in-person drama and on-platform storytelling.
Why It Worked
Blended television storytelling with immersive game design
Created genuine suspense through live DMs and hidden roles
Delivered shareable, high-quality content for TikTok creators
Captured the energy and tension of the Traitors finale in real life
Offered a model for how screen IP can expand into live experience worlds