9. Sera Mustafa (Qamar) in Dizzy. Photo by Chris Saunders..jpg

Creating

Unforgettable

Experiences

Creative Director

Theatre Maker & Immersive Experience Designer

I help organisations, artists, and brands craft experiences that connect through theatre, immersive storytelling, and audience-led design. I bring ideas to life that stay with people.

I’ve led nationally recognised productions, shaped audience journeys for global brands, and co-designed public programmes that put people at the centre. My work blends creative strategy, dramaturgy, and immersive thinking, with a focus on clarity, collaboration, and impact.

Check out my work below.

Projects

Theatre

Consultancy

Projects.

From large-scale interactive experiences to compelling narratives, my projects are all about creative storytelling and bringing people together through shared, transformative moments.

Theatre.

I collaborate with writers, communities, young people, poets, and designers to create theatre that explores today’s complexities, connecting audiences with stories that resonate and reflect the diversity of our shared experiences.

Consultancy.

Bring your ideas to life in ways that inspire, engage, and resonate. I specialise in immersive learning, creative consultancy, experience design, and dramaturgical support, collaborating across sectors to help navigate complexities and drive change.