Brain Spin.
Format
Live Gameshow
Role
Game Designer & Writer
Client
Celebrity Cruises | The Department
Ship
Celebrity XCel
Annual Reach
300k+
A trivia and strategy format combining live board play and audience expertise
Brain Spin is a fast-moving trivia and strategy gameshow played across a projection-mapped floor board. Contestants race to collect categories while drawing on audience members as live “Brains”, balancing knowledge, risk, and time pressure in front of a full venue.
Why It Works.
Original gameshow format created for Celebrity Xcel
Projection-mapped floor board drives movement and gameplay
Audience members integrated as active game elements
Clear rules with layered strategy and visible consequence
Supports multi-language play with a consistent core format
Compact technical footprint with strong visual payoff.
REACH.
Built for nightly repetition with varied outcomes and high replay value.
Brain Spin expected to reach 300,000 guests each year.