Brain Spin.

Format

Live Gameshow

Role

Game Designer, Creative Director & Writer

Client

Celebrity Cruises | The Department

Ship

Celebrity XCel

Annual Reach

300k+

A fast-moving trivia and strategy gameshow played across a projection-mapped floor board. Contestants race to collect categories while drawing on audience members as their live Brains.

The mechanics are clear and the rules are fast to learn, but the decisions are never easy. Knowledge, risk, and time pressure collide in front of a full venue. Everyone in the room has a stake in the outcome.

Built for Celebrity Xcel with a compact technical footprint and strong visual payoff. Designed to run nightly, with enough variation to keep it fresh across a full sailing.